Everyone Has a Story. What’s Yours? Social Media Reloaded.

Social Media

Everyone Has a Story. What’s Yours? Social Media Reloaded.

Whether you are part of a big company or small practice, you have a story to tell – a story about your products, services, history, achievements and especially your reason for being. Your story is what makes you “you”. It transcends the deliverable. It is the essence of who and what you are. It is that intangible that connects you with others – what entices them to do business with you. Fortunately, social media is uniquely positioned to help you explain that purpose.

Even though social media is born of technology, it is the very thing that can disconnect you from the matrix of media-controlled communication and enable you to interact, without filters, with the people and communities who relate to and may even advocate your purpose.

What We Do

We’re a public relations, social media, and Internet communications agency with a passion. A passion to help you grow, communicate your message, enhance your brand and more. We focus on strategic, holistic and measurable communication that helps you save money, generate revenue, and engage audiences. Here is just a sampling of how we can help you:

  • Create a social media campaign
  • Design a website
  • Write a communication plan
  • Measure employee satisfaction
  • Publish your electronic newsletter
  • Promote change
  • Conduct surveys, focus groups, and interviews
  • Author crisis communication plan

For more information, visit www.tarapr.com or call 856.740.0312.

Hire Us to Speak

Rick Alcantara, our founder, is a dynamic, experienced presenter who engages audiences in lively discussions on social media, public relations, Internet, and employee communication. His regional and national engagements have included:

  • Project Management Institute
  • American Society of Civil Engineers
  • International Association of Business Communicators
  • Public Relations Society of America
  • Delaware Valley Human Resource Partnership
  • Sales & Marketing Executives
  • Union League of Philadelphia
  • Center City Proprietors Association
  • Buck’s County Women’s Business Forum

For more details see Rick's speaker profile, visit our events calendar or call 856.740.0312

Awards

Pepperpot Award - Philadelphia Chapter of the Public Relations Society of America (2008, 2006, 2005, 2003, 2001)

Marcom Awards (2) (2007)

WebAward (2007)

Public Affairs Award - New Jersey State League of Municipalities (2007, 2006, 2005)

Anthony J. Fulginiti Award for outstanding contributions to public relations education from the Philadelphia Chapter of the Public Relations Society of America (1999)

Maxine Elkin Award for excellence in Public Relations from the Philadelphia Chapter of the Public Relations Society of America (1997)

Human Resources

When to Launch a Workplace Investigation

This week’s guest blogger Marcia Martinez-Helfman, president of ZIA Business Partners, Inc., discusses some of the legal challenges companies can face when dealing with inappropriate employee behavior. “Investigations,” she says, “are a valuable management tool that inform appropriate corrective action, mitigate legal risk and support healthy employee relations.”

Public Relations

Job Sites for PR, Marketing and Advertising Positions Job Sites for PR, Marketing and Advertising Positions

Here is a big list of online sites where you can find public relations, marketing and advertising job postings.

Why Engage Your Critics?

Aristotle said, “It is the mark of an educated mind to be able to entertain a thought without accepting it.” So why then do so many individuals and companies shy away from engaging media critics, consumer advocates, activist bloggers and folks from other political persuasions?

Technology

Lego, Motorola Droid Solve Rubik’s Cube in Under 25 Seconds

Recently the people at ARM built a Speedcuber that used yellow Lego pieces and an Android powered Motorola Droid phone to solve the puzzle in under 25 seconds.

Apple Introduces New Laptop with No Keyboard

The Onion News Network today reported that Apple has introduced a new laptop that uses a click wheel in lieu of a keyword.

Social Media

Everyone Has a Story. What’s Yours? Social Media Reloaded. Everyone Has a Story. What’s Yours? Social Media Reloaded.

Whether you are part of a big company or small practice, you have a story to tell – a story about your products, services, history, achievements and especially your reason for being. Your story is what makes you “you”. It transcends the deliverable. It is the essence of who and what you are. It is that intangible that connects you with others – what entices them to do business with you. Fortunately, social media is uniquely positioned to help you explain that purpose.

Even though social media is born of technology, it is the very thing that can disconnect you from the matrix of media-controlled communication and enable you to interact, without filters, with the people and communities who relate to and may even advocate your purpose.

Who Should “Control” Social Media Within a Company? Who Should “Control” Social Media Within a Company?

Who should “control” social media within a company is anything but cut and dry. It’s like asking, “What department delivers the greatest value.” The answer apparently depends upon whom you ask. A public relations person will likely say “PR” while a marketer will almost certainly indicate “Marketing”. The underlying question to this Catch-22 is whether anyone can really “control” social media. The key to a successful social media effort lies not in control but rather collaboration.

Internet