A High-Level Look at Social Media Opportunities and Challenges

Social media presents great opportunities and challenges to organizations of all sizes. Unfortunately most firms are ill-prepared to deal with the new realm created by Twitter, Facebook, YouTube, Yammer and other web 2.0 technologies. As a result, they may ignore the mediums, waste considerable time experimenting with vehicles that deliver little value, under or overspend on technology, and even fail to see legal potholes.

With so much at stake, organizations should look at ways social media will change their business model, who will direct their efforts, what platforms they will use and how they’ll measure their success. At our March 17 townhall meeting, moderator Rick Alcantara, principal of Tara Communications LLC, will lead a panel of regional and national experts in a discussion of these issues and more. The panel will also consider the communications, legal, HR and risk management aspects of social media.

March 17, 2010
7:30 a.m. – 9:30 a.m.
The Hub, Cira Center
30th & Arch Sts., Philadelphia
Registration: $35

Attendees will learn among other things:

• Ways social media can enhance your brand
• Whether you should use social media for recruiting and screening employees
• How social media can help in crisis situations
• What vulnerabilities social media can create
• Who’s really using social media and why

Panelists Include:

• Rick Alcantara, principal Tara Communications, LLC
• Valeria Maltoni, brand strategist, author Conversation Agent
• Hollis Thomases, president, Web Ad.vantage
• Larry Besnoff, partner at Obermayer Rebmann
• Jared Wade, editor, Risk Management Magazine
• Matt Levy, owner of It Only Takes One

The Philadelphia Chapter of the International Association of Business Communicators, The Philadelphia Human Resource Planning Society, and the Philadelphia Chapter of the Risk and Insurance Management Society are co-sponsoring the event.

Register Here