Why You Must Consider the “What’s In It For Me Agenda”

Feb 11th, 2010 | By | Category: Public Relations
by Rick Alcantara

Virtually everyone, no matter how selfless, wants to know how the decisions or actions of others will impact them or their family, job or community. I believe its human nature.

American workers want to know whether company decisions will mean higher pay, more work, new policies, job retraining, layoffs, etc. American taxpayers want to know if government decisions will mean an increase or decrease in services, taxes, openness, etc.

From a change management prospective, companies and government alike must consider the “what’s in it for me agenda” before embarking on major initiatives. They must be able to explain why the school district needs to raise taxes, why a highway construction project will increase traffic delays, or why a trash-to-steam plant will be built in their community.

Without considering the what’s-in-for-me agenda, organizations run the risk that valued constituents could tune out, circumvent the system, kick the rumor mill into high gear and even sabotage the initiative.

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