What is the True Value of Social Media?

Mar 15th, 2010 | By | Category: Social Media

My social media manifesto
The self-proclaimed social media gurus talk the talk, but do they walk the walk? They talk about platforms, metrics, ROI, and other buzz words, but what they lack is understanding – understanding of the real value of social media.

Social media is about more than just promoting your career, products or company. It’s about sharing. It’s about passing it forward. It’s about giving it away. It’s about genuineness. It’s about helping others achieve their objectives, find their solutions, and reach their potential.

When a consultant helps you help others help themselves they provide value, direction, and meaningful results. If not, they are truly leading you down the primrose path.

Many companies and consultants will fail to leverage social media’s potential because they adhere to the old methods of marketing and advertising. They believe in “tell ’em, tell ’em again and tell ’em again.” Instead, they should realize that one-way communication never really worked in traditional media and certainly will never work in social media.

The keys to success in social media lie in identifying, building and nurturing communities. Communities that identify with and engage in your product, service, cause, or activity. Engagement should never be seen as a trend but rather as a fundamental way of doing business.

My job, as I see it, is to help you engage with people who are passionate about what you have to offer. To figure out where they congregate, what they value and what messages resonate with them. Most importantly, it’s to help you help them. If we can do that, the money will follow.

If we can’t, then I should go back to my old college job of selling suits.

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