Are You Targeting the Right Audience
with the Wrong Message?

Jan 25th, 2013 | By | Category: Public Relations

Wrong message“It’s not you, it’s me” may work for Seinfeld’s George Costanza but not for company communications. Organizations that continuously deliver self-serving prose may confuse, anger or alienate their stakeholders.

Conversely, organizations that deliver timely, concise, honest, proactive and relevant communications will engage their audiences. Engaged audiences are many times more likely than their disconnected peers to buy your product, support your cause, attend your event, etc.

Here are some warning signs of company-centric communications:

  • “One-size-fits-all” messages sent to virtually all stakeholders
  • Feedback is not considered important
  • Communication vehicles are convenient for the company but not the intended audiences
  • Content is jargon-laden or overly technical
  • Benefits to the reader, viewer or listener are not apparent

By focusing on your audience’s needs, wants and constraints, you can develop communications that resonate with individuals who are essential to your organization’s success.


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