All entries by this author

15 Things I Learned By Watching Every Oscar-Winning Best Picture Film

Feb 21st, 2015 | By
15 Things I Learned By Watching Every Oscar-Winning Best Picture Film

by Rick Alcantara 1. Tom Hanks is the modern-day equivalent of Jimmy Stewart. Almost everything he touches turns to gold, including Forrest Gump (1995 Best Picture winner). 2. Hollywood was far from politically correct in the 30’s – from Cimarron’s overtly racist portrayals of Native Americans and African Americans to The Broadway Melody’s mocking of
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10 Things We Learned from the 2014 World Cup (so far)

Jul 11th, 2014 | By
10 Things We Learned from the 2014 World Cup (so far)

1. Tiki-taka is dead. 2. Vampires apparently have no place in the beautiful game. 3. The magic spray can cure any injury except the one to your national pride. 4. Brazil is no longer invincible at home. 5. James Rodriguez is one of the new faces of international soccer. 6. The flop has become an
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SEC Blesses Social Media

Apr 4th, 2013 | By
SEC Blesses Social Media

On Tuesday, the SEC announced that companies can use social media to broadcast what the Wall St. Journal calls “market-moving corporate news”. The ruling, according to the paper, said that “postings on sites such as Facebook and Twitter are just as good as news releases and company websites as long as the companies have told
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Are You Targeting the Right Audience
with the Wrong Message?

Jan 25th, 2013 | By
Are You Targeting the Right Audience <br> with the Wrong Message?

“It’s not you, it’s me” may work for Seinfeld’s George Costanza but not for company communications. Organizations that continuously deliver self-serving prose may confuse, anger or alienate their stakeholders. Conversely, organizations that deliver timely, concise, honest, proactive and relevant communications will engage their audiences. Engaged audiences are many times more likely than their disconnected peers
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How to Send a Message to All Your LinkedIn Contacts

Jun 21st, 2011 | By
How to Send a Message to All Your LinkedIn Contacts

LinkedIn hates spam as much as you do. That’s why they made it impossible for you to send a single bulk message to all of your contacts. However you can use the program’s tag function to accomplish the same task. Here’s how.



You Can Outsource Your Social Media

Apr 4th, 2011 | By
You Can Outsource Your Social Media

In a recent blog post, Eric Schwartzman said that companies that outsource their voice are outsourcing their integrity. In the ideal world that might be true, but companies lacking internal resources can benefit greatly by hiring a firm to communicate on their behalf.



A New Way to Rate Customer Experience

Feb 11th, 2011 | By
A New Way to Rate Customer Experience

While it may look like other location-based services, particularly Yelp, Tello is not about earning badges or titles or seeing where your friends checked in, it’s about rating how you perceived a particular business treated you.



A Social Media Roadmap for Your Small Business

Feb 11th, 2011 | By

During his February 24 presentation in Bala Cynwyd, PA, our firm’s principal Rick Alcantara will discuss the growth of social media marketing, compare various social media platforms, explain the advantages of social media over traditional media and provide you with a roadmap for getting your social media program off the ground.



All Your Posts in One Nutshell

Feb 11th, 2011 | By
All Your Posts in One Nutshell

We’re normally skeptical whenever an online property promises to make social media monitoring easier. However, we were recently impressed by a new Constant Constant product that neatly batches your various feeds and mails the segmented results to you at scheduled interviews.

With the free Nutshell Mail, you can chose settings that tell the software to pull posts from your Twitter, Facebook, LinkedIn, YouTube, Myspace, Yelp, Foursquare and City Search accounts. You can also specify what days and times you want the software to send you reports.



14 Ways to Get LinkedIn to a Better Career

Dec 9th, 2010 | By
14 Ways to Get LinkedIn to a Better Career

LinkedIn is a great tool for networking, promoting your services, finding a job and managing remote projects. Here are 14 ways you can use it to advance your career.