All entries by this author

Beatles Arrive on iTunes,
See the Band’s First U.S. Concert

Nov 16th, 2010 | By
Beatles Arrive on iTunes, <br>See the Band’s First U.S. Concert

After years of wrangling, the Beatles catalog is now available on iTunes. Every U.S. studio album from 1963’s With the Beatles through 1970’s Let it Be are available in the library.



Lego, Motorola Droid Solve Rubik’s Cube in Under 25 Seconds

May 6th, 2010 | By

Recently the people at ARM built a Speedcuber that used yellow Lego pieces and an Android powered Motorola Droid phone to solve the puzzle in under 25 seconds.



Job Sites for PR, Marketing and Advertising Positions

May 6th, 2010 | By
Job Sites for PR, Marketing and Advertising Positions

Here is a big list of online sites where you can find public relations, marketing and advertising job postings.



Everyone Has a Story. What’s Yours? Social Media Reloaded.

Apr 4th, 2010 | By
Everyone Has a Story. What’s Yours? Social Media Reloaded.

Whether you are part of a big company or small practice, you have a story to tell – a story about your products, services, history, achievements and especially your reason for being. Your story is what makes you “you”. It transcends the deliverable. It is the essence of who and what you are. It is that intangible that connects you with others – what entices them to do business with you. Fortunately, social media is uniquely positioned to help you explain that purpose.

Even though social media is born of technology, it is the very thing that can disconnect you from the matrix of media-controlled communication and enable you to interact, without filters, with the people and communities who relate to and may even advocate your purpose.



Who Should “Control” Social Media Within a Company?

Mar 22nd, 2010 | By
Who Should “Control” Social Media Within a Company?

Who should “control” social media within a company is anything but cut and dry. It’s like asking, “What department delivers the greatest value.” The answer apparently depends upon whom you ask. A public relations person will likely say “PR” while a marketer will almost certainly indicate “Marketing”. The underlying question to this Catch-22 is whether anyone can really “control” social media. The key to a successful social media effort lies not in control but rather collaboration.



When to Launch a Workplace Investigation

Mar 16th, 2010 | By

Guest blogger Marcia Martinez-Helfman, president of ZIA Business Partners, Inc., discusses some of the legal challenges companies can face when dealing with inappropriate employee behavior. “Investigations,” she says, “are a valuable management tool that inform appropriate corrective action, mitigate legal risk and support healthy employee relations.”



What is the True Value of Social Media?

Mar 15th, 2010 | By

Social media is about more than just promoting your career, products or company. It’s about sharing. It’s about passing it forward. It’s about giving it away. It’s about genuineness. It’s about helping others achieve their objectives, find their solutions, and reach their potential.



Why Engage Your Critics?

Mar 15th, 2010 | By

Aristotle said, “It is the mark of an educated mind to be able to entertain a thought without accepting it.” So why then do so many individuals and companies shy away from engaging media critics, consumer advocates, activist bloggers and folks from other political persuasions?



“Let’s Size” Communications

Mar 3rd, 2010 | By
“Let’s Size” Communications

As a PR pro, I like to compare stuff, particularly the impact and breadth of communication. Many of the evaluations involve extensive research but occasionally I like to use off-the-shelf tools that allow me to effortlessly “size” conversations.



It’s Time for the FTC to Regulate Celebrity Tweeting

Feb 15th, 2010 | By
It’s Time for the FTC to Regulate Celebrity Tweeting

Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each endorsement they post on Twitter. Reality TV star Kim Kardashian reportedly garners as much as $10,000 per product posting. The recommendations are fine
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