Public Relations

10 Things We Learned from the 2014 World Cup (so far)

Jul 11th, 2014 | By
10 Things We Learned from the 2014 World Cup (so far)

1. Tiki-taka is dead. 2. Vampires apparently have no place in the beautiful game. 3. The magic spray can cure any injury except the one to your national pride. 4. Brazil is no longer invincible at home. 5. James Rodriguez is one of the new faces of international soccer. 6. The flop has become an
[continue reading…]



Are You Targeting the Right Audience
with the Wrong Message?

Jan 25th, 2013 | By
Are You Targeting the Right Audience <br> with the Wrong Message?

“It’s not you, it’s me” may work for Seinfeld’s George Costanza but not for company communications. Organizations that continuously deliver self-serving prose may confuse, anger or alienate their stakeholders. Conversely, organizations that deliver timely, concise, honest, proactive and relevant communications will engage their audiences. Engaged audiences are many times more likely than their disconnected peers
[continue reading…]



Job Sites for PR, Marketing and Advertising Positions

May 6th, 2010 | By
Job Sites for PR, Marketing and Advertising Positions

Here is a big list of online sites where you can find public relations, marketing and advertising job postings.



Why Engage Your Critics?

Mar 15th, 2010 | By

Aristotle said, “It is the mark of an educated mind to be able to entertain a thought without accepting it.” So why then do so many individuals and companies shy away from engaging media critics, consumer advocates, activist bloggers and folks from other political persuasions?



Why You Must Consider the “What’s In It For Me Agenda”

Feb 11th, 2010 | By

From a change management prospective, companies and government alike must consider the “what’s in it for me agenda” before embarking on major initiatives



What Did the President Know and
When Did He Know It?

Feb 2nd, 2010 | By
What Did the President Know and<br> When Did He Know It?

During the Watergate hearings, Senator Howard Baker asked, “What did the president know and when did he know it?” In a few weeks, a U.S. House committee will ask a very similar question of senior Toyota executives. Essentially, they will want to know what Jim Lentz, president of Toyota U.S.A. knew about the firm’s vehicle
[continue reading…]



13 Ways to Use Social Media to Find a Job

Feb 1st, 2010 | By

1. Search for jobs by connecting with friends and tweeps 2. Friend recruiters and job agents 3. Choose social media settings that allow people to contact you about jobs 4. Search job listings on social media sites (i.e., “PR jobs” on LinkedIn) 5. Place strong profiles on social media sites 6. Avoid posting embarrassing materials
[continue reading…]