Social Media

SEC Blesses Social Media

Apr 4th, 2013 | By
SEC Blesses Social Media

On Tuesday, the SEC announced that companies can use social media to broadcast what the Wall St. Journal calls “market-moving corporate news”. The ruling, according to the paper, said that “postings on sites such as Facebook and Twitter are just as good as news releases and company websites as long as the companies have told
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How to Send a Message to All Your LinkedIn Contacts

Jun 21st, 2011 | By
How to Send a Message to All Your LinkedIn Contacts

LinkedIn hates spam as much as you do. That’s why they made it impossible for you to send a single bulk message to all of your contacts. However you can use the program’s tag function to accomplish the same task. Here’s how.



You Can Outsource Your Social Media

Apr 4th, 2011 | By
You Can Outsource Your Social Media

In a recent blog post, Eric Schwartzman said that companies that outsource their voice are outsourcing their integrity. In the ideal world that might be true, but companies lacking internal resources can benefit greatly by hiring a firm to communicate on their behalf.



All Your Posts in One Nutshell

Feb 11th, 2011 | By
All Your Posts in One Nutshell

We’re normally skeptical whenever an online property promises to make social media monitoring easier. However, we were recently impressed by a new Constant Constant product that neatly batches your various feeds and mails the segmented results to you at scheduled interviews.

With the free Nutshell Mail, you can chose settings that tell the software to pull posts from your Twitter, Facebook, LinkedIn, YouTube, Myspace, Yelp, Foursquare and City Search accounts. You can also specify what days and times you want the software to send you reports.



14 Ways to Get LinkedIn to a Better Career

Dec 9th, 2010 | By
14 Ways to Get LinkedIn to a Better Career

LinkedIn is a great tool for networking, promoting your services, finding a job and managing remote projects. Here are 14 ways you can use it to advance your career.



Everyone Has a Story. What’s Yours? Social Media Reloaded.

Apr 4th, 2010 | By
Everyone Has a Story. What’s Yours? Social Media Reloaded.

Whether you are part of a big company or small practice, you have a story to tell – a story about your products, services, history, achievements and especially your reason for being. Your story is what makes you “you”. It transcends the deliverable. It is the essence of who and what you are. It is that intangible that connects you with others – what entices them to do business with you. Fortunately, social media is uniquely positioned to help you explain that purpose.

Even though social media is born of technology, it is the very thing that can disconnect you from the matrix of media-controlled communication and enable you to interact, without filters, with the people and communities who relate to and may even advocate your purpose.



Who Should “Control” Social Media Within a Company?

Mar 22nd, 2010 | By
Who Should “Control” Social Media Within a Company?

Who should “control” social media within a company is anything but cut and dry. It’s like asking, “What department delivers the greatest value.” The answer apparently depends upon whom you ask. A public relations person will likely say “PR” while a marketer will almost certainly indicate “Marketing”. The underlying question to this Catch-22 is whether anyone can really “control” social media. The key to a successful social media effort lies not in control but rather collaboration.



What is the True Value of Social Media?

Mar 15th, 2010 | By

Social media is about more than just promoting your career, products or company. It’s about sharing. It’s about passing it forward. It’s about giving it away. It’s about genuineness. It’s about helping others achieve their objectives, find their solutions, and reach their potential.



“Let’s Size” Communications

Mar 3rd, 2010 | By
“Let’s Size” Communications

As a PR pro, I like to compare stuff, particularly the impact and breadth of communication. Many of the evaluations involve extensive research but occasionally I like to use off-the-shelf tools that allow me to effortlessly “size” conversations.



It’s Time for the FTC to Regulate Celebrity Tweeting

Feb 15th, 2010 | By
It’s Time for the FTC to Regulate Celebrity Tweeting

Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each endorsement they post on Twitter. Reality TV star Kim Kardashian reportedly garners as much as $10,000 per product posting. The recommendations are fine
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