Archive for February 2010

It’s Time for the FTC to Regulate Celebrity Tweeting

Feb 15th, 2010 | By
It’s Time for the FTC to Regulate Celebrity Tweeting

Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each endorsement they post on Twitter. Reality TV star Kim Kardashian reportedly garners as much as $10,000 per product posting. The recommendations are fine
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Apple Introduces New Laptop with No Keyboard

Feb 12th, 2010 | By

The Onion News Network today reported that Apple has introduced a new laptop that uses a click wheel in lieu of a keyword.



Why You Must Consider the “What’s In It For Me Agenda”

Feb 11th, 2010 | By

From a change management prospective, companies and government alike must consider the “what’s in it for me agenda” before embarking on major initiatives



Variable Pricing Slows Digital Music Sales

Feb 9th, 2010 | By

Ever since the recording industry convinced Apple to introduce variable pricing into its iTunes store, online music sales have slowed. The change from a flat 99 cents price point to a variable scale ($1.29 to 69 cents) made the labels happy but turned buyers away. A 30% increase in prices during a recession didn’t make
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What Did the President Know and
When Did He Know It?

Feb 2nd, 2010 | By
What Did the President Know and<br> When Did He Know It?

During the Watergate hearings, Senator Howard Baker asked, “What did the president know and when did he know it?” In a few weeks, a U.S. House committee will ask a very similar question of senior Toyota executives. Essentially, they will want to know what Jim Lentz, president of Toyota U.S.A. knew about the firm’s vehicle
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13 Ways to Use Social Media to Find a Job

Feb 1st, 2010 | By

1. Search for jobs by connecting with friends and tweeps 2. Friend recruiters and job agents 3. Choose social media settings that allow people to contact you about jobs 4. Search job listings on social media sites (i.e., “PR jobs” on LinkedIn) 5. Place strong profiles on social media sites 6. Avoid posting embarrassing materials
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IABC, PHRPS and RIMS Present A Social Media Townhall Meeting

Feb 1st, 2010 | By

A High-Level Look at Social Media Opportunities and Challenges Social media presents great opportunities and challenges to organizations of all sizes. Unfortunately most firms are ill-prepared to deal with the new realm created by Twitter, Facebook, YouTube, Yammer and other web 2.0 technologies. As a result, they may ignore the mediums, waste considerable time experimenting
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The White House Launches iPhone Ap

Feb 1st, 2010 | By
The White House Launches iPhone Ap

The White House recently launched its own news application on the Apple iTunes Store. The ap delivers live streaming video of White House events with President Obama and news from the White House blog and newsroom. The free ap also contains videos and photos.