Archive for March 2010

Who Should “Control” Social Media Within a Company?

Mar 22nd, 2010 | By
Who Should “Control” Social Media Within a Company?

Who should “control” social media within a company is anything but cut and dry. It’s like asking, “What department delivers the greatest value.” The answer apparently depends upon whom you ask. A public relations person will likely say “PR” while a marketer will almost certainly indicate “Marketing”. The underlying question to this Catch-22 is whether anyone can really “control” social media. The key to a successful social media effort lies not in control but rather collaboration.



When to Launch a Workplace Investigation

Mar 16th, 2010 | By

Guest blogger Marcia Martinez-Helfman, president of ZIA Business Partners, Inc., discusses some of the legal challenges companies can face when dealing with inappropriate employee behavior. “Investigations,” she says, “are a valuable management tool that inform appropriate corrective action, mitigate legal risk and support healthy employee relations.”



What is the True Value of Social Media?

Mar 15th, 2010 | By

Social media is about more than just promoting your career, products or company. It’s about sharing. It’s about passing it forward. It’s about giving it away. It’s about genuineness. It’s about helping others achieve their objectives, find their solutions, and reach their potential.



Why Engage Your Critics?

Mar 15th, 2010 | By

Aristotle said, “It is the mark of an educated mind to be able to entertain a thought without accepting it.” So why then do so many individuals and companies shy away from engaging media critics, consumer advocates, activist bloggers and folks from other political persuasions?



“Let’s Size” Communications

Mar 3rd, 2010 | By
“Let’s Size” Communications

As a PR pro, I like to compare stuff, particularly the impact and breadth of communication. Many of the evaluations involve extensive research but occasionally I like to use off-the-shelf tools that allow me to effortlessly “size” conversations.