Archive for January 2013

Are You Targeting the Right Audience
with the Wrong Message?

Jan 25th, 2013 | By
Are You Targeting the Right Audience <br> with the Wrong Message?

“It’s not you, it’s me” may work for Seinfeld’s George Costanza but not for company communications. Organizations that continuously deliver self-serving prose may confuse, anger or alienate their stakeholders. Conversely, organizations that deliver timely, concise, honest, proactive and relevant communications will engage their audiences. Engaged audiences are many times more likely than their disconnected peers
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