Posts Tagged ‘ communication ’

You Can Outsource Your Social Media

Apr 4th, 2011 | By
You Can Outsource Your Social Media

In a recent blog post, Eric Schwartzman said that companies that outsource their voice are outsourcing their integrity. In the ideal world that might be true, but companies lacking internal resources can benefit greatly by hiring a firm to communicate on their behalf.



Everyone Has a Story. What’s Yours? Social Media Reloaded.

Apr 4th, 2010 | By
Everyone Has a Story. What’s Yours? Social Media Reloaded.

Whether you are part of a big company or small practice, you have a story to tell – a story about your products, services, history, achievements and especially your reason for being. Your story is what makes you “you”. It transcends the deliverable. It is the essence of who and what you are. It is that intangible that connects you with others – what entices them to do business with you. Fortunately, social media is uniquely positioned to help you explain that purpose.

Even though social media is born of technology, it is the very thing that can disconnect you from the matrix of media-controlled communication and enable you to interact, without filters, with the people and communities who relate to and may even advocate your purpose.