Posts Tagged ‘ Human Resources ’

You Can Outsource Your Social Media

Apr 4th, 2011 | By
You Can Outsource Your Social Media

In a recent blog post, Eric Schwartzman said that companies that outsource their voice are outsourcing their integrity. In the ideal world that might be true, but companies lacking internal resources can benefit greatly by hiring a firm to communicate on their behalf.



Who Should “Control” Social Media Within a Company?

Mar 22nd, 2010 | By
Who Should “Control” Social Media Within a Company?

Who should “control” social media within a company is anything but cut and dry. It’s like asking, “What department delivers the greatest value.” The answer apparently depends upon whom you ask. A public relations person will likely say “PR” while a marketer will almost certainly indicate “Marketing”. The underlying question to this Catch-22 is whether anyone can really “control” social media. The key to a successful social media effort lies not in control but rather collaboration.



When to Launch a Workplace Investigation

Mar 16th, 2010 | By

Guest blogger Marcia Martinez-Helfman, president of ZIA Business Partners, Inc., discusses some of the legal challenges companies can face when dealing with inappropriate employee behavior. “Investigations,” she says, “are a valuable management tool that inform appropriate corrective action, mitigate legal risk and support healthy employee relations.”