Our Principles

  • Change is inevitable.
  • Communication is measurable.
  • Outcomes are more important than output.
  • Communication does not occur in a vacuum.
  • Communications can turn challenges into opportunities.
  • Companies have a financial and social responsibility to their clients, community, employees and shareholders.
  • Audiences are entitled to timely, concise, relevant and honest communication.
  • Communication’s role is to foster trust with employees, customers, prospects, regulators, etc.
  • Communications can contribute to the company’s bottom line and show a return on investment.
  • Diversity and work-life balance are rights not mere compliance issues.
  • Communication should be part of any disaster plan.
  • Communication is intricately intertwined with operations.
  • Operations can negatively impact communication and vice-versa.
  • No level of communication can change infrastructure issues.
  • Communications requires executive support.
  • Communicators should simultaneously serve as a voice for their clients and an advocate for their stakeholders.
  • Dialogue is more effective than monologue.
  • Proactive communications are more effective than reactive communications.
  • Branding begins with employees.
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